Personalised Appenzeller® Cheese

Personalised Appenzeller® Cheese: now available with customised labels and no minimum order quantity

With a new way to make cheese gifts even more personal, Appenzeller® Cheese now offers the option to customise labels entirely according to your wishes for the first time with no minimum order quantity. This opens up a creative and impactful way for companies as well as private individuals to add a personal message to moments of indulgence.

Flavourful gifts that make an impression

Whether for special occasions, as a gesture of appreciation for business partners, or as a thank-you to employees: a lovingly curated gift package featuring Appenzeller® Cheese and selected regional specialities is always a highlight.

Now, each piece of cheese – or even an entire wheel upon request – can be refined with a personal message, company logo, or creative design. The individually customisable labels make every gift unique and leave a lasting impression.

Appenzeller® Cheese with your personal touch

The new personalisation option offers endless creative possibilities:

• Customised labels with no minimum order ideal for individual gifts

• Design entirely according to your wishes from logos and personal messages to creative graphic designs

• Perfect for companies, events, or special occasions

Anyone wishing to express appreciation in an original way will find the perfect present in personalised Appenzeller® Cheese flavourful, premium, and unmistakable.

For further information or to place an order, please contact our shop team.

by Appenzeller Schaukäserei

Location Promotion Award 2025

Stein village centre development wins 2025 Location Promotion Award

The development of the Stein village centre has been honoured with the 2025 Location Promotion Award by Netzwerk Standort Schweiz. The jury recognised this forward-looking cooperation project in Appenzell Ausserrhoden, which strategically combines and sustainably strengthens the economy, culture and tourism in a rural area.

The Appenzeller Schaukäserei cheese dairy, the Appenzeller Volkskunde Museum, the municipality of Stein, the Foundation for Appenzell Folklore and the canton of Appenzell Ausserrhoden are jointly developing a new and vibrant centre in Stein. The traditional Appenzell cheese production, the communication of Appenzell folk culture, meeting places, gastronomy and a possible hotel will be combined to create an overall experience for visitors. The aim is to strengthen the attractiveness of the location, increase added value and raise the profile of the regional identity in the Appenzell region.

The jury particularly highlighted the strategic approach, methodological innovation and long-term impact of the project. The development of a joint touchpoint architecture and customer journey across multiple partners was particularly well received. The site development responds to the need to renew existing infrastructure while creating new prospects for the future for residents, visitors and the regional economy.

The project is currently in the detailed planning stage and the local planning framework conditions are being finalised. The next steps include a variance procedure for the site architecture and the further development of the structural and operational concepts.

by Appenzeller Schaukäserei

Best cheese quality - award received

Urs Buchegger, operations manager of the cheese show dairy, achieved 2nd place in the World Cheese Championship Cheese Contest with an impressive 98.975 points. The coveted award in the form of a beautiful, framed medal recently arrived by post from the United States in Stein AR. This award emphasises the excellent quality of our Appenzeller® cheese and is proof of the dedication and passion that goes into every wheel of Appenzeller® cheese. We are proud to present you with the medal and, of course, the high-quality Appenzeller® Extra-Würzig at our fresh cheese counter. Convince yourself of the special cheese quality from our regional milk - a truly flavoursome delight!

by Appenzeller Schaukäserei

Successful business performance in 2023 and an exciting future project

The shareholders of Appenzeller Schaukäserei AG were informed about a successful 2023 financial year at the 9th Annual General Meeting of the public limited company, which emerged from the former Appenzeller Schaukäserei cooperative in 2016. Sales growth of 23% coupled with a 17.7% increase in visitors compared to the previous year brought the traditional tourism company a positive business result. After the tough years of the pandemic and the slow return of group visitors and international guests, Appenzeller Schaukäserei AG was able to welcome almost 220,000 visitors for the first time since 2019. Groups are also back in the region, with 770 guided tours of the show area booked again. Particularly noteworthy was strong sales growth in the speciality shop with its fresh produce counter. Sales of the full range of Appenzeller® cheese rose by a whopping 22.2% compared to the previous year, and sales of the wide variety of home-made fondue mixes also increased by 14.2%. Sales reached a new record of 4.7 tonnes. Particularly pleasing: thanks to the introduction of Appenzeller® cream cheese in autumn 2019, almost all house mixes, whether supplemented with herbs, chilli, truffle or Alpenbitter & coriander, now consist of 100% spicy Appenzeller® cheese. Both Swiss and international guests once again showed great interest in the Appenzeller® show dairy's offerings in 2023. Despite the economic and personnel challenges, the catering division also recorded positive developments. As a Culinarium partner, the show dairy continues to attach great importance to regional, fresh and high-quality products. This also applies to its own cheese: the cheese dairy team was awarded a Goldvreneli by the Appenzeller Käse variety organisation in 2023 for the outstanding quality of its Appenzeller® cheese.

A look into the future of the Appenzeller® show dairy
The Appenzeller® show dairy has maintained its production facilities over the past 30 years and is in the process of maximising their lifespan. However, the end of the plant's life is looming. For this reason, Appenzeller Schaukäserei AG is planning a core refurbishment of the cheese dairy facilities and a renewal of the catering facilities. In order to optimise the site in Stein AR for the future, Appenzeller Schaukäserei AG is currently working together with the municipal authorities, the Appenzell Folklore Museum, the Foundation for Appenzell Folklore and the canton to develop the ‘Stein Centre’ site. The aim is to lead the Appenzeller® cheese dairy comprehensively into a sustainable future.

Always something new to discover
For 2024, the Appenzeller® Show Dairy is focusing on 365 days (leap year) of hospitality and daily fresh, flavoursome Appenzeller® cheese experiences for guests from all over the world. The range of products on offer is constantly being improved and expanded, including a new speciality tasting, cooperation with new, spicy experience partners and a new fondue range. We won't reveal all the secrets here, it remains exciting.

The Appenzeller® show dairy says: See for yourself and ‘sönd willkomm!’

Further information:
Ralph Böse, Managing Director, telephone 071 368 50 70

by Appenzeller Schaukäserei